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We are ADVANCE. We are trusted experts in the provision of ethical employment, accountancy and subcontracting solutions to the UK’s contractors and the recruitment businesses that find them work.

Founded in 2010 and based on the outskirts of Chester, ADVANCE operates nationwide and is a fully-accredited member of the highly respected Freelancer & Contractor Services Association (FCSA).

We have supported thousands of independent professionals, enabling them to enjoy the benefits of contracting whilst complying with HMRC rules.


To be the leading provider of ethical, tailor-made solutions delivered through world-class service, adding value to our partners.



We genuinely care about our clients, partners, employees and subcontractors, and always seek to delight those with whom we work.


We are honest and transparent, and value all individuals for their background, experience, approach and ideas.


We encourage collaboration, whilst ensuring that individuals take ownership of projects and challenges.

World-class service

We aim to provide a service so good that word-of-mouth recommendations are the norm.

ADVANCE leadership team

Shaun Critchley | Managing Director

A qualified solicitor, Shaun has advised many of the UK’s leading recruitment firms and industry bodies on changes in legislation and other legal and compliance matters.

He has more than a decade of experience in the contractor and freelancer services sector and maintains excellent working relationships with the industry’s most respected legal and technical advisors.

His areas of expertise include IR35, self-employment, the Construction Industry Scheme (CIS) and ‘supervision, direction or control’ (SDC).

Anna Sills | Operations Director

Anna is responsible for ensuring that the contractors and agencies with whom we work enjoy world-class service. She oversees our New Business, Customer Service, Payroll, Marketing and IT teams and plays a key role across all aspects of the business.

Anna has worked in the contractor services sector since 2012. She joined ADVANCE in 2014.

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